Warburtons - logistics partners of Centre for Sustainable Road Freight


About Warburtons

Warburtons is the UK’s leading independent baker and was established in a grocery shop in Bolton in 1876 by Thomas and Ellen Warburton. Today the business is run by the fifth generation of the Warburton family – Brett, Jonathan and Ross.

Warburtons operates 12 bakeries and 14 depots across the country with the support of 4,500 people, producing more than 2 million products every day. It is the largest baker in the UK and was recently named the UK’s most-chosen FMCG brand by Kantar World Panel.

As a fifth generation family company, at Warburtons we believe in continuing to build a long-term sustainable business, and we care not just about what we do, but how we do it.

“”Our company is about more than making bread. We constantly strive to minimise our impact on the environment whilst making a positive impact in the communities in which we operate. Our sustainability objectives cannot, however, be achieved without positive engagement and collaboration. Our involvement with the SRF allows us to work with business, industry and academic partners to develop meaningful strategies to reduce the environmental impact of road freight transport.

  – Michael McDermott, Corporate Sustainability Manager, Warburtons

Warburtons and the Centre for Sustainable Road Freight

Warburtons has been a proud and active member of the Centre for Sustainable Road Freight since inception. As one of the country’s leading grocery brands, with an 900 strong primary and secondary distribution fleet, we are always looking at ways to improve efficiency and reduce the carbon impact of our transport system and our overall fuel consumption. This is demonstrated through our industry-leading telematics system, fitted across our entire distribution fleet, which has reduced our diesel consumption by 11% over the last 2 financial years, giving a reduction of 4028 tonnes of CO2e. As a result of the introduction of this system, Warburtons was named Fuel Efficient Operator of the Year at the Logistics Carbon Reduction Scheme (LCRS) awards (2015).

We strongly support the role of the SRF in bringing together engineering, logistics and freight industry expertise to explore innovative ways to make road freight economically, socially and environmentally sustainable.

As well as attending regular meetings and providing the centre with our insight and expertise, Warburtons also chaired the SRF’s Advisory Committee which advises the Executive Committee on the Centre’s strategic direction and performance.

”Warburtons’ family values are at the heart of everything we do and we are committed to reducing our impact on the environment. As former chair of the SRF’s Advisory Committee, I am proud to be part of a Centre at the forefront of developing innovative solutions to the challenges posed by road freight transport, which will benefit the transport industry and the wider community in the years to come.”

– Mark Sutcliffe, National Transport Manager at Warburtons; Former SRF Steering Committee Chairman 2014 -2016.

Benefits of SRF Membership

  • Centre research is steered by industry partners, addressing our business needs by enabling us to plan for sustainable road freight requirements in the future
  • The Centre explores opportunities across a wide range of topics, allowing members to engage in a variety of different projects to support ongoing innovation

Warburtons is currently supporting the following projects:


Future Mapping

This project will aim to review and synthesise all research into CO2 abatement measures for road freight transport undertaken in the Centre and elsewhere and on this basis construct a Read more…

Emissions Testing

Alternative fuels

This project will identify the most promising opportunities for partial or full fuel substitution in compression ignition engines, with a view to GHG reduction, while complying with the relevant noxious Read more…